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10 Ways to Effectively Promote a New Product or Service

Launching a new product or service is an opportunity to engage with your existing audience and reach a whole new audience. If you want your product to make an impact, you need to be ready to make a splash. And this all starts with planning the perfect launch. People are generally very busy, so capturing […]...

Why Do Promotional Products Work?

Promotional products are enduringly popular in the business sector. It’s often a sign of success for a company to have branded items they can afford to give away to visitors, customers and prospects. Promotional products are most commonly seen at conferences and trade fairs where they are used to entice individuals to listen to a […]...

What Is An Eco-Friendly Product?

The term “eco-friendly” gets thrown around a lot these days, but do you really know what it entails to make an eco-friendly product? There are many factors that could make a product more eco friendly. This could include the source of the raw materials, the manufacturing process, how it is used, and how it is […]...

What Can Printed Company Umbrellas Do For Your Brand?

The decision to invest in promotional items for your company is always a difficult one. When tracking things as obscure as “brand awareness” it can be difficult to measure the success of a campaign. While promotional items like printed umbrellas might send a strong message about your brand, it can be difficult to know if […]...

The Benefits Of Going Green For Businesses

The concept of “going green” has likely been on your radar for a while. For a long time, it was a buzz phrase and marketing gimmick that allowed companies to cash in on an increased interest in sustainability, recycling and minimising waste. The days of words without action are now very much behind us, and […]...

Reasons to use Eco-Friendly Products

It’s easy to become apathetic about saving the planet. When the super rich are using private jets at the same frequency as the rest of us use public transport, it’s hard to feel too guilty about using a plastic straw in your drink or failing to separate your recycling. That said, there are some pretty […]...

Promotional Ideas for Pet Care Industry

We’re a nation of pet lovers, so it makes sense that the pet care industry was valued at £7.2 billion in 2022. It was also showing no signs of slowing down. If you’re launching a pet care business in 2024 and beyond, you’re going to want to think about ways you can promote your business. […]...

Our Promotional Merchandise Ideas for Charity Fundraising

A huge part of the charity fundraising process is about raising awareness. Increased visibility for your charity is one of the best ways to encourage people to donate their time, their money or their efforts. Creating promotional merchandise for charity fundraising can seem counterintuitive. If you’re trying to raise money for charity, why would you [&...

Learn Why You Should Allocate Marketing Spend To Promotional Drinkware

When it comes to marketing budget, it’s tempting to only want to spend money on things that can be easily measured, tracked and quantified. This is precisely why it can be difficult to spend budget on things like promotional items. Promotional items that are meant to be given away are often difficult to track in […]...

How To Attract Customers In The Banking Industry? Promotional Gifts

The banking sector is seriously competitive, with lots of organisations competing for attention for customers that are increasingly willing to switch banks to secure a better deal.  It used to be that individuals would stick with the same bank for life, simply because the complexities of switching would not make it worthwhile. However, with modern [&hel...

Guide: Promotional Items For Schools

Curious about how promotional items could transform your school marketing efforts? Many schools offer branded items for their students to wear outside of school as a way to increase brand awareness.  Your school could also consider offering freebie giveaways and promotional items during open days to help start a conversation with parents about their chi...

Guide To Travel and Tourism Industry Promotional Gifts

Travellers are more savvy than ever before, so trying to get them to sign up to travel with your brand instead of a rival brand will always be a challenge. Many brands turn to promotional items and giveaways to help capture attention and sweeten the deal. Travellers have a lot of choice, including the option […]...

Automotive Marketing: 6 Strategies to Drive More Sales

With the cost of living on the rise, households are more cautious than ever before when it comes to making large purchases. This could spell bad news for car sellers, but it can also be moulded into a positive. Cautious buyers are more receptive to marketing efforts as they are looking for guidance on how […]...

Are Promotional Mugs Worth The Investment?

The decision to invest in promotional items is nearly always a difficult one. While most marketing activities can be easily tracked and assigned a value based on the return on that investment, giving away promotional items results in a different kind of marketing metric.  Giveaways tend to influence customer sentiment, brand awareness and brand recognit...

Advice On Promotional Products For Small Businesses

The decision to invest in promotional products as a small business can be incredibly daunting. First, there is the cost involved. And second, there is the fear that you won’t be able to track the ROI of obscure metrics like “brand awareness”. Yet there is an argument that says you can’t afford to not invest […]...

Advice For Businesses Investing in Exhibitions in 2024

Choosing to take your business to an exhibition or trade show is a big step. It can also get expensive, so you need to know that you’ll see a good return on your investment. Things like brand visibility can be difficult to quantify, so it’s vital to find more measurable metrics you can track. If […]...
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