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10 Ways to Effectively Promote a New Product or Service

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Author: Rachel
Date: June 10, 2024

Launching a new product or service is an opportunity to engage with your existing audience and reach a whole new audience. If you want your product to make an impact, you need to be ready to make a splash. And this all starts with planning the perfect launch.

People are generally very busy, so capturing their attention with your new product or service won’t be easy. This is why you need to find a level of consistency in your marketing plans. Your message needs to be visible across different platforms so you increase the chances that your ideal target audience will see the message and take action. Here are 10 ways you can promote your new product or service…

1. Create the perfect landing page

A landing page will introduce the unique benefits and features of your product or service. This should ideally take the user on a journey to explain the new offering and how it could benefit them. This page should allow visitors to take multiple actions, including signing up to your mailing list, ordering a trail/sample, and ordering the full product/service. You could even add a waiting list to generate more buzz.

Engage your mailing list

2. Engage your mailing list

Before attempting to reach new people, make sure you’ve informed your existing audience. They might have the expectation that you will inform them first, so you could create a teaser campaign that brings your existing audience up to speed before anyone else. This helps to create a sense of exclusivity for your existing subscribers.

3. Share on social media

Announcing your new product launch on social media is an essential part of the new product launch. You could even explore paid marketing to help push your message to even more of your existing audience. Next, create a lookalike audience to help expand your reach. 

4. Create promotional products

Everyone loves a promotional product, particularly when it is genuinely useful. Coffee mugs, drinks bottles, notepads and tote bags will always be welcome as they are very useful. If you can get promotional products into the hands of your customers, they’ll do the heavy lifting of promoting your new product or service by simply using the promotional item.

Get involved with influencers

5. Get involved with influencers

Influencer marketing is far from dead. You don’t have to set your sights on influencers with millions of followers who command 5-figure sums to share your message. Micro-influencers often have better engagement with their audience, which means you have a better chance of getting your message across. You could create influence gift packages using your promotional items and marketing materials related to the product or service. If the influences connect with the idea and think it could be a good match for their audience, they are likely to share the package with their followers. 

6. Offer a limited time deal

You can create buzz around a launch by creating a time-sensitive deal. Offer a reduced rate for those who put their trust in you early and commit before the product or service has even launched. These early adopters will go on to be the biggest brand advocates, as they’ll feel like they are part of an exclusive club.

7. Host a giveaway

People love free things, and they love the opportunity to win something. By hosting a giveaway, you can drum up some interest in your launch on social media. It’s true that giveaways often attract people who are only looking for freebies, but more interest in your posts is a strong signal to the algorithm to direct it to more people. In short, there’s no such thing as the wrong attention on social media, because everything you do will help to expand your reach.

Attend a trade fair

8. Attend a trade fair

If you want to get your product or service in front of a highly engaged audience, consider attending a trade fair. Trade fairs allow you to pitch your product to your ideal target audience. Just don’t forget to take plenty of promotional products to attract people to your stand. In exchange for listening to your pitch, they get a branded freebie that they will then proudly display as they are navigating the rest of the trade fair. It’s a win-win!

9. Offer an exclusive preview

If you want to engage your existing audience, you need to make them feel like they are part of an exclusive club. Try segmenting your audiences and identifying the customers that are most engaged with what you do. This could include early adopters, those that regularly sing your praises, and those that have helped with launches in the past. Reward their loyalty with an exclusive preview, and let them do the talking for you. In exchange for promotional products and exclusive access, you can expect valuable feedback and public reviews in return.

10. Host a launch event

Drum up some excitement for your product or service launch by planning an event. A launch event is a great way to celebrate your achievement and say thank you to the team for making it happen. It also brings all of the launch activities to a logical conclusion, allowing you to build up to something specific. Make sure you have plenty of promotional items to give away during the night and consider running a competition on the night for attendees. It’s also a good idea to ask guests to register their attendance so you can collect email addresses and then follow up with a promotional email campaign.

Final thoughts on promoting a new product or service

Planning and strategy are key to planning the perfect product or service launch. Don’t leave this to the last minute and don’t leave it to chance. Make sure you have a timeline to launch and plan key events along the way. This will ensure you have enough lead time for things like promotional products and securing a venue and suppliers for your launch event. 

At every stage in the launch, make sure you are gathering contact details so you can reach out in the future and remind your audience about future product launches.

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