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Are Promotional Mugs Worth The Investment?

Author: Rachel
Date: April 16, 2024

The decision to invest in promotional items is nearly always a difficult one. While most marketing activities can be easily tracked and assigned a value based on the return on that investment, giving away promotional items results in a different kind of marketing metric. 

Giveaways tend to influence customer sentiment, brand awareness and brand recognition. These aren’t easily translated into a boost in sales or similar. That said, there are many ways you can make giveaway mugs work for your business, including:

  • Offer them to early adopters as a way to say thank you for their early support
  • Offer them to influencers in encourage them to post about your business
  • Offer them to new customers as an incentive to sign up
  • Offer them to prospective customers as a way to get them to sign up for marketing emails
  • Use them in your offices to help boost staff morale and increase branding

As you can see, there are many different ways you can make promotional mugs work for your business, but let’s explore if this could be the right promotional item for your needs.

How do promotional mugs help your organisation?

How do promotional mugs help your organisation?

Put simply, mugs are useful, and this means that people will always be happy to receive one. They might keep it in their home or take it to the office. You might also choose to offer branded coffee mugs in your workplace for employees and guests. 

All of these instances will mean that your brand is getting more exposure. If someone is happy to use your mug, you know they have good feelings about your brand. And if they make it their favourite mug, you know you have a customer for life.

Mugs are also a powerful incentive to start conversations. If you’re at a trade fair or conference, people will be more willing to listen to a sales pitch and sign up for your email marketing campaigns if you are offering something incredible like a free mug.

Another way they can help is by sending them to customers or collaborators. Influencers often receive promotional packages from brands in an attempt to get them talking about what they have to offer. You could also send a mug to early adopters of your brand, making it clear they are special and hopefully turning them into lifelong brand advocates.

Instead of thinking in terms of revenue only, you need to think about other marketing metrics such as reviews, brand sentiment, brand awareness and email marketing sign ups.

What makes a good promotional mug?

What makes a good promotional mug?

While it’s certainly possible to run an excellent brand campaign with your mugs, it’s also possible it could go wrong, and this usually comes down to your choice of design.

The design can make or break the campaign. The best way to determine if you’ve been successful with your design is to introduce them into your workplace kitchen. If people attempt to (or succeed in) stealing them, then you know you have a winning design on your hands.

When are mugs not suitable for your campaigns?

When are mugs not suitable for your campaigns?

Remember that mugs are heavier than lots of other promotional items. They’re also breakable. If you’re planning to attend a trade fair or conference and you don’t have ample storage space, then mugs might not be the right choice for you. Asking your conference team to carry boxes of mugs while travelling to a conference on the train might not be the best plan.

If you need a lightweight promotional item, we would recommend things like stickers, sticky notes, pens, keychains, lanyards or tote bags. These will be easier to transport to an event and won’t be at risk of breaking along the way.

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